Ant-Man will make money. It’s modestly budgeted at around 130 million. Yeah, there’s marketing/printing to consider, but there’s also product tie-ins that almost always offset those costs. No one ever talks about that, and the studios don’t like to bring it up in the press (except for WB bragging about Man of Steel’s tie-ins, for some reason.) I think you might be overstating a bit when you say that there are “alot of consequences” surrounding the success of the movie. If it tanked, yeah, I would agree. But it’s not going to tank. At all. It’s going to do okay in the States, it’s probably going to make 300-400 million more overseas, and it will almost certainly end up with 475-550 million before all is said and done. Marvel will make money off its theatrical run. It won’t break the bank, or anything, but I tend to believe, based on numbers and trends, that it will be a modest success. Not every Marvel movie has to be a 200 million budgeted game-changing massive hit for the studio to be successful. And, not for nothing, but this movie springboards Ant-Man right into Civil War, and then into the Avengers 3, two movies basically guaranteed to break a billion at the BO, raising awareness of the character and increasing his fanbase (theoretically,) giving a potential sequel greater chance of outshining its predecessor, ala the massive success of the Winter Soldier over the mild success of the First Avenger. Marvel’s playing the long-game here, I think. The first movie introduces the character and his/her unique corner of the universe, then he/she appears in one of the team-up movies, and then returns to their corner with stronger pedigree and more people interested in seeing him/her again. It worked for Captain America, largely considered to be the hardest sell in the Avengers series (granted, the Winter Soldier was also an excellent movie, which certainly contributed to its success over the First Avenger.) They’ll make tens of millions off of Ant-Man, then they’ll make a hundred or so million off of Ant-Man 2 in a few years.