How to book Smack Down as a unique brand
Most commenters I have heard start with you have to split up Roman & Cena there are the two faces. I think this is the wrong idea. That thinking leads to making Raw and Smackdown the same product but with different people. Both are Italian restaurants with a slightly different menu. I think the first priority should be, Make two different restaurants Italian and Chinese and cater to them. What I do mean about different shows, Raw they can keep as is, i what Vince sees best. He can have all the big talent he sees as money drawing, merch selling, future movies stars he wants, and they can book them following the status quo. The show can feature the McMahons, Stephanie, Shane, Vince and HHH can get along or argue here. Smackdown, make it something new. In the previous video I sugested smack down they should talk smack about current heated topics going on in the news. You can have wrestlers weigh in on these subjects even on social media, pick sides, and then pick fights over the disargreement. So the audience vicariously gets to pound the other side, to release some steam. Right causes they see violence solves nothing or everything if you win. Smack down, the name lends itself to talking smack, and I think after the AJ-Cena feud, just talking smack about wrestling and the WWE world will go stale fast. Arguing over old guard new guard golden truth and Breezedango that type of safe feuds can go on Raw. Smackdown, this show caters to an audience who is less concerned with the McMahons, and wrestling history, but might tune in to see face to face physical conflicts over current events.