I think with Deadpool it’s a very specific combination. His appeal has always been a shock to people writing cheques, even at Marvel.
Here’s the combination from the ground up.
Ground Floor/ He looks cool and has swords and guns. Plus he’s indestructible, but he still feels pain… Realism (as far as superheroes go).
1st Floor/ This is built on with a tragic back story and a man who’s good at heart, but nobody expects him to be.
2nd Floor/ So the character is actually quite rounded (for a comic book character) and when he doesn’t take stuff seriously, even with the tragic background, this brings respect from the audience.
3rd Floor/ Adding to this by having him break the fourth wall puts the audience firmly on his side and closer to him than any other character.
4th Floor/ So now you have a character that is likeable for most of the audience, which means its core fanbase will be very strong and resolutely die-hard.
5th Floor/ By actually upping the maturity levels in terms of the character for the screen, this hardcore fanbase has not only been vindicated for their love of something that, for most, was deemed childish growing up, but also given them something to share with other adults who see and share all of this sort of R rated content on the internet, daily.
6th Floor/ The marketing has used this fact to its fullest advantage which meant between advertising and core audience, it would definitely have made bank, even if it wasn’t very good.
Penthouse/ It’s a great movie. Most at the moment, we can all agree, just get two hours in and rarely excel. The ones that do are made with the most love and attention of those creating them. The Deadpool Four have been working on this for years and the script, direction and acting was pitch perfect because it’s been worked on so hard for so long. Genre fans across the board have been rooting for it more than anything else because it’s not only the type of movie we want, but also the type we could never see studios backing without ruining it through interference. It seems we aren’t the only ones, and people respond to good movies full stop.
(Dead)Pool on the Roof/ Us oldsters forget that our generation shaped the personality of the internet. In turn the internet and it’s humour seems to have shaped Deadpool’s personality over the past 25 years. Deadpool is a walking, talking product of how we view the world on a daily basis now. As a character, anyone who’s spent any decent amount of time online will get on board with Deadpool on a level that you don’t get in normal films. He is an idiot, he is cool, he is funny, he is irreverent, he is selfish, he is kind, he’s tired of it, he loves it, he’s sarcastic and cynical and hopeful and loving and he’s full of shit. He is literally our voice within that pop-culture world.
He also has a key of coke in his basement, probably next to an NES and a poster of The Golden Girls.