It’s the time of year where we get top ten lists in pretty much everything. It’s a way to get web clicks and a way for reviewers, critics and internet warriors to sort out their experiences of the year. I’ve been reading through the cbr top 100 books, which has a big range of diverse titles. And I’ve been reading the opinions here in threads for for movies, comic books and TV.
And a question struck me, one that I think is more complicated than it first appears.** Why does the best of stuff never also appear on the bestselling list?**
At first glance it’s easy to say the masses have no taste, or just to shrug, or to say that each critic has their own taste so it’s hard to get consensus. But I think none of those answer the question. Let’s take the approximate top consumed product in each category:
Movie - Jurassic World
Comic - Star Wars
TV - The Big Bang Theory
and here’s mostly top critically acclaimed works of 2015:
Movie - Mad Max
Comic - The Vision
TV - Hannibal
Sometimes you get something that hits both lists. The Force Awakens, Secret Wars and Game of Thrones being examples. My question is why isn’t it more consistent? Why does the ‘good’ stuff not sell? Or do we look down on the real ‘good’ stuff that does sell simply because it doesn’t offer the freshness or originality of the critically acclaimed items? And in that case are best of lists, or awards and so on really representing something different from the best, but rather the new/different/challenging? And does that mean that only the noisy internet and the critics want that kind of fare whereas 90% of the actual market want The Big Bang Theory instead?