Ok, brace yourselves. The Ultimate universe was launched 16 years ago. (Mother of God that’s depressing. Why God? Why do you make time go so quickly???)
Some folks here were buying comics around that time (you’re all old farts now). And most people agree the Ultimate universe lit up the comics world like very little before, it brought huge amounts of people back and it created a vision and energy that renewed Marvel and helped kick off their movie domination.
So what was it? Why was the Ultimate universe so successful?
And if Marvel continues to struggle, is there a place for a new version of the Ultimate line, and what would it look like?