So we’re here on the Monday morning after Batman vs Superman was released. And the headlines are talking about records and what a hit it was.
- $424 million in worldwide sales (4th highest ever)
- $170 million in the US (6th highest ever)
- Warners biggest opening ever
- Biggest March opening ever
With a $250 million production budget and $150 million in marketing it needed about $800 million to break even, but most trades say the number it really needed to hit was $1 billion. It look like it will get there, but we don’t know yet if it’ll just scrape by or if it will blast through that number.
Regardless it still had a critical mauling and lots and lots of fans really disliked the movie. Snyder criticism is high, and the tone turned off alot of people. Now Warner’s face the question of what to do next. On their decision chart for today is a lineup of future movies (with Wonder Woman already underway). They have Justice League 1 & 2, Aquaman, Flash, Shazam, Cyborg, Green Lantern and another solo Batman movie. Eight movies, probably close to $2 billion in investment.
So what should Warner Brothers do with the DC movies?
- Go full steam ahead, keep Snyder and the same tone
- Stick with the release schedule, change out Snyder and adjust the tone
- Wait and see with Wonder Woman before they make such a big commitment
- Alter their plan dramatically and do something entirely different
- I have an idea you didn’t think of O’Hara