Print comics are at the tipping point when it comes to pricing. I think $3.99 is the upper limit people will pay for a regular, monthly 32-page comic. DC Rebirth is going back to $2.99 but Marvel has already proven people wil pay $3.99 for a book. DC is leaving serious money on the table and WB is not going to let that last for too long.
I think when a 32-page book starts going for over $4, there will be serious pushback from the readers and retailers. The Big Two and other companies know that at some point, they will have to raise prices in the next 10 years but that scares the shit out of them. They know they are skating the edge and that going above $4 will cost them sales. Permanently.
In order to mitigate this, they are going to have to push digital at a lower price point and that will truly disrupt the brick-and-mortar retailers. Comics are becoming far too expensive. Something has to give.
I think in the next 10 years, there will be a huge market correction that will be unprecedented. It will not be due to rampant speculation but caused by people leaving the market due to high product costs. You will see many companies go under. Marvel and DC will survive due to their parent companies. I can see Image making it due to their operational structure but they will be shadows of their former selves. Digital will be the only real lifeline with platforms like Marvel Unlimited becoming the desired avenue to go in and Image becoming an online art collective.
I think that within the next 10 years, we will see the end of the industry as we know it and something new rising from its ashes.