To expand, the big franchises still fill seats, but they feel expected. And nothing gets people excited like new. If I say Iron Man 4, most of us can already guess the story, what RDJ will do, and know what will come out of it. RDJ is like that really awesome girl, who’s now our wife, who’s great and all but it’s all a little samey and did you see the new girl working at Starbucks? Not that I would but wow if I were younger and single…
Marvel, DC, Spidey and XMen are all now performing under expectations. They’re selling less tickets than their highs, meaning a large chunk of their viewers have already moved on. It’s still good dollars, but McDonald have really good dollars too. Some of it is just market habits.
These 4 movies have all exceeded expectations. And I think it’s ok to suggest their sequels will make even more money. They’re the same as Pirates, Austin Powers, The Matrix, Misson Impossible, Terminator, Star Wars, Indiana Jones and Bourne. You just know the next movie will be bigger again (I haven’t seen SS, I don’t know if the bad reviews are overly critical or if they’re justified). They’re on different trajectories than the big 4 superhero franchises, which suggests they’re what the market wants.
So what does it mean? Look at the patterns.
- They’re funny.
- They’re anti-heroes.
- They’re not square jawed white bread leading men.
- They’re cool. They all look like they know how to have sex.
- They celebrate diversity.
- They’re funny. That’s so important it’s worth listing twice.
I kinda don’t want to say this too loud, but I’m beginning to think a JLI movie could be a huge box office smash.