Imagine you had never read a comic book. Maybe never even watched more than a minute or two of superhero television action. You know nothing much beyond the title and maybe a one-sentence synopsis. Without that rich background of information, without the kazillion or so hours of entertainment we at MillarWorld have ingested as a matter of survival in a cold, uncaring world, this could open up a whole new world. Wonder Woman for the ladies, Black Panther for the techies, Iron Man for those who might like to be a knight in armor.
Ebert and Maltin both do a good job in their reviews in trying to watch each film with fresh eyes. We should follow their example, and heighten our own enjoyment by taking each project for what it is.
And then bitch.