24-48 hours ago I would have been similarly sceptical and was.
However, there is now so much momentum around this - with Belgium, Australia and now the US congress looking into it, I don’t think EA can possibly contemplate turning them back on now or ever. It’s become too toxic.
This line from Hawaii US Congressman Chris Lee has quickly gone viral:
This game is a Star Wars-themed online casino designed to lure kids into spending money – it’s a trap.
What does that leave? EA with a Star Wars game whose entire progression is built around randomised loot boxes, which has been neat-universally slagged, even by restrained online sites like Gamespot and IGN. They can’t rebuild an entire game, well, maybe they could? It’d be the patch to end all patches.
As it is, EA are screwed. They have a Star Wars game, out ahead of The Last Jedi. What should have been an absolute smash hit is mired in controversy and their Disney overlords have to be severely cheesed off with them too.