In or around 1985 I saw a trailer for Rocky 4 at the cinema. To my teenage eyes it looked beyond awesome. The camera panned slowly up starting with Ivan Dragos boots while he delivered a monologue “my name is Drago, I’m fighter from Soviet Union, soon I fight Rocky Balboa and the world will see his…defeat. Soon the whole world will know my name” Two boxing gloves them explode.
This footage wasn’t in the film and was clearly shot for the trailer. Given trailers alone are dissected and used to judge a film pre release, WHY don’t more studios choose to shoot a trailer completely independent of the movie?
How many times in the 70’s and 80’s did you buy a comic where the (often poor) story was sold via an exciting cover that actually had little bearing as to what lay beneath the cover?
I saw an advert for a new video game on to just now. At the bottom of the screen read - footage not in actual game- or similar. Games and comics are into this. I’m sick of seeing a trailer give away key parts of a movie and there is a better way. Surely I’m not alone in seeing this?
MM thoughts as a creator with a foot in the movie business would be interesting?