A series of graphic novels reinventing classic icons for the modern era..
...(wait for it).
The idea is called "World's Greatest", where each Graphic Novel belongs in a self contained universe where the title character(s) are that world's "World's Greatest" heroes. This doesn't mean that the X-men can't still be hated and feared, or that the Hulk isn't still perceived as a monster, just that, to the world at large, these guys are the only real superheroes on the planet.
How it works:
There'll be three GNs all up. X-Men: World's Greatest, Fantastic Four: World's Greatest and Hulk: World's Greatest. These three were chosen because we haven't ever seen a back to basics approach for the ORIGINAL X-Men that worked, and neither have we for the Hulk in his own title - Fantastic Four have seen a few modern retellings but they've all been criticised as missing the heart of the original.
The books themselves fit into Marvel continuity as being individual universes created by The Richards after Secret Wars. A little twist on the "Worlds Greatest Comics" moniker.
X-Men: World's Greatest.
A 192 page graphic novel featuring the origin of the five X-men. No, this doesn't start with Xavier opening the school to five clueless students, in fact
Xavier is hardly the focus at all.
We start with getting to know the five individual characters as their powers manifest.
Angel is the handsome arrogant asshole son of a loving CEO due to inherit the company, but once his wings manifest stocks in the company start to crash.
Beast is the high school athlete with a love for science, but is encouraged to repress his interests because of his social standing.
Cyclops is the lonely orphan from the wrong side of the tracks, but only wants to do good in the face of all the bad he's experienced.
Jean is the A-student coming into her own beauty and starting to turn the heads of boys, which causes her to begin to question her value to society at large.
Bobby is the son of his right-wing mayoral candidate mother, and a happy go lucky mothers boy, hardly aware of his families prejudices.
That's where i'd start ... telling their individual stories as teen-agers and then exploring what damage happens when their powers manifest in a world which can't comprehend them.
Xavier and Magneto, the two heads of the Westchester academy would come into it in the second half, bringing them into the school, the book would end with Magneto taking Cyclops, Angel and Jean on a mission (unbeknownst to them) to murder Bobby's mother, and ending in a fight between them Iceman, Beast and Xavier until the true violent extent of Magneto's ideology is revealed and the X-men unite.
That's probably a bare bones, and I'm sure it seems familiar in concept to many other books, but we haven't ever seen a deep dive into the Original Five's growth and character, and I'd love to see it done in a premium GN.
I'll make writeups for the others later.
What ideas have you?