Market saturation has killed Vertigo, same way it’s harming everyone
Too many people making comics not enough of an audience to go round
There’s probably as many creators as there is readers at this stage. Even today, when most are lucky to sell 10,000 copies of their books, it feels like a new imprint pops up every month in Previews.
Vertigo had a fairly unique selling point in the 90s, in that they were really the only people doing what they do - now there’s this this get rich quick attitude where you can see half the books at Image (for example) are designed as a movie pitch.
The market is flooded and needs to contract. It actually makes it very difficult as a reader to sift through the mediocrity to find the good stuff.