Very happy to see news like this:
When the upcoming home leg of The Book of Souls World Tour was first announced last September, the heavy metal legends unveiled a series stringent anti-touting initiatives to stop tickets changing hands for “ludicrously inflated” prices.
Measures including issuing paperless tickets with the buyer having to present photo ID upon entry, limiting tickets to four per person and 'setting conditions of purchase' so that tickets are not for resale.
Now, it has emerged that the number of Iron Maiden tickets appearing on secondary ticket platforms has nosedived by 95% compared to the band’s last UK arena tour in 2011 – a feat even more impressive considering the increased prevalence of such sites nowadays.
In November 2010 when tickets for Maiden’s 10-date summer 2011 tour went on sale, a total of 6,294 tickets appeared overnight on the three largest secondary ticket sites Viagogo, Seatwave and Getmein.
Six years on, only 207 were listed for the 2017 tour – these were solely on Viagogo, with the other resale sites Getmein and Seatwave agreeing not to sell Iron Maiden tickets.
Of those 207 listed on Viagogo, the majority were found to be bogus and are now in the hands of the relevant authorities investigating criminal activity. The remaining genuine tickets on sale on Viagogo were made null and void in keeping with the conditions of ticket purchase.
It even gets approval from the government (whose job it actually should be to pass laws to protect people from being ripped off):
MP Nigel Adams, Chair of the All-Party Parliamentary Group On Music, added:
"Iron Maiden and their management should be commended for their innovative approach to tackling touts. For too long, genuine fans have been fleeced by professional, well organised and greedy large scale touts who use secondary ticketing sites to profiteer. With both industry and government beginning to take action against the touts, I am hopeful we will see a fairer ticketing industry sooner rather than later."