That’s what it was really about though, his name was just subtext. I’m hoping for text as well.
And since the novel is really about the pre-civil rights era, the connecting thread isn’t even a scifi book, it’s the travel book. There is a scifi subplot that links many of the events, but it’s quite generically pulp magic/scifi, and deliberately so.
I suspect the show will be the same. Different in detail, but once they clarify why Lovecraft’s name is in the title, he and his creations will be left behind again.