James Corden and his accountant.
It is a bit nuts, the idea was a good one, it actually originates from a sketch he did for Comic Relief rather than his talk show, and has gone viral on social media.
It’s one of many signs that value is separated from potential. Apple see huge interest but does that convert into subscribers? Probably not, it’s a fun segment for free on Youtube. There’s a bubble in TV now with people trying to stake their places, it will contract.