I love brick and mortar retailers and want to support them. I don’t love the price of a 22-page comic being $5.
Granted, these suggestions are aimed more at the larger publishing houses, but I thought I’d throw them out there:
- To lower publishing costs, return to newsprint, or the thin, glossy paper used in tabloid magazines, and save the high-end paper for the trade paperbacks.
- Consider publishing anthology editions of multiple 22-page comics (that are ongoing titles) instead of single issue comics. For instance, if I were DC, an evergreen like Superman would be the anchor. Action Comics would be the first 22-page comic, followed by similar books, maybe the 22-page Martian Manhunter, a 22-page New Gods, a 22-page Shazam, and book-ended with a 22-page Supergirl. Batman, Green Lantern and Wonder Woman would be similar anchors. At Image, the Walking Dead would be an anchor.
- Change the paper size of single issue comics. In self-publishing, the American standard of 8.5x11 is cheaper than the smaller comic book size. Or go smaller, to ashcan size, taking an 8.5x11 sheet (2 pages) and folding it in half, creating 4 pages. Again, if sales warrant a trade paperback edition, then you do full size on the good paper.