Greg and I are really pleased how this has gone down. The orders for this were Images highest pre-orders for a new book in several years at 84,000 copies for issue one and we printed up another big batch of issue one which sold out yesterday on the day of release.
Issue 2 came out yesterday and was sold out by lunch-time so a second printing of that is now on the way along with a rushed third printing of issue one. Very exciting times and the team and I are delighted. Thanks ever so much for getting behind the book. It’s a mental story. Totally mad. But somehow connecting with a mass audience, which is great and we’re all really happy!
What’s interesting actually is that as an experiment I did virtually no PR on this. Announced the book’s existence some months back with a single line, no lettered previews released, no advance reviews, advance PDFs sent to comic retailers, etc. Even interviews, of which people tend to do ten or more, was restricted to one podcast and one text interview with absolutely nothing divulged about the series.
In an age with so much internet noise is this the way to go? We’re always more curious about what we DON’T see so maybe no marketing is the new marketing?