Curious to see from other people how they promote comic events, signings etc. My local shop has regular signings, and here in Aberdeen we’ll have the second year of Granite City Comic Con in a few months, but I’m curious to see how others promote things.
My local makes posters and goes round other independent shops, since they’ve got a good relationship with them, and tries to promo things on FB, as well as use a newsletter (I’m not entirely sold on FB, especially with how it caps views for posts, but cross-promotion does help, especially with people coming up from Dunfermline for a signing last year with Steve Yeowell for the rerelease of Zenith. Having 2000AD help promote it helped). I know people who run their own comic publishing company as well, so they network with people at conventions. But what do other people do?