I may be exaggerating slightly, but captions like
"joshbrolinInsanity on the brink. Face is morphing into something machine, fierce, hair sliced, arm machined, bulged. Where is Deadpool?!? Looking. Looking. All I got are these two...molding me, prodding, turning me into something hard"
are still quite a bit more intense than the typical celebrity IG post
Well, yeah, Bucky's on ice in Wakanda. Why wouldn't people be curious about whether he'd show up?