I think Marvel are (so far) the best at making their characters become movie characters. Fox have made some wonderful X-Men stuff, but that’s gone off the boil (for me).
Sony don’t have a plan, they have a set of characters and they have Marvel (and Fox) and Spider-man showing them that they should be a licence to print money but… they don’t really know why or how?
I’m guessing a lot of people can relate to this; I work with some smart people but they don’t all understand each other’s jobs. They need each other, but what “the other guy” does, even right in front of them, doesn’t compute in their brains.
My belief is that Sony know how to make Sony movies, but that Spider-man was never that. It was luck that they got the right people, to make ‘Spider-man’ the huge success that it was.
And they, collectively, don’t get what they got it right, or why, or how?
‘Venom’ may work, but my bet would still be 50/50 right now.