I’ve been looking at Marvel’s Box Office figures. Bar Ant-Man there has been a slow and steady rise, overall. Looking at the Box Office best of all time, I think Infinity War is going to break 2 billion worldwide.
The reason why I’m putting this here rather than the Box Office thread is that I have a theory - Black Panther wouldn’t have broke the 1 billion barrier if it hadn’t been for every MCU Marvel movie that preceded it. Yes, it’s a good film, and yes, it’s a cultural milestone, but it’s gotten there by the stepping stones behind it. Because of those stepping stones, Infinity War has nearly 15 billion dollars worth of investment for cinema goers. On average I watch these films twice in the cinema and then buy the bluray. In terms of not just money, but time too, cinema goers have an insane amount invested in this story now. My brother in law has watched every movie countless times and he is the opposite of what you’d normally call a geek. He watches Age of Ultron on a loop. The only thing comparable in terms of investment and waiting for release is Star Wars and it did over 2 Billion with a near Christmas opening. The buzz has been building for so long now, and the Black Panther success is an insanely positive way to be going into the final promotional straight.
The MCU is an incredible achievement of story telling in itself though. To get this many movies in and even your worst films are picked apart relentlessly but are still better than most other superhero movies… and they’ve actually gotten better and more varied.
Maybe there is loads of viewers don’t overly enjoy The First Avenger or Civil War or, Thor forbid, Ragnarok, but there’s other films that they adore, all connected to the same ongoing story. All those stories are about to payoff in one film, it’s just insane.