I’m really not. I’m talking about saturation, brand awareness and profit.
Here it is very simply.
I own The IP.
I release content based on that IP for profit.
The IP creates a fanbase.
The fanbase use my IP as fans like to, let’s say in fan fiction and fan art.
This creates awareness and saturation of the brand of my IP, therefore creating new fans and new streams of revenue.
No one else can gain that revenue, only me. If someone writes a really shit fan fic it really doesn’t matter as they aren’t selling it - It cannot hurt my IP’s brand. Instead it enhances it by creating a level of interest and need in the IP as a product, therefore creating interest in the IP with other, new consumers.
Of these new consumers, some will join the fanbase and perpetuate the cycle.
Fans are basically enhanced word of mouth, they put the brand of your IP in places you may not be able to reach with promotion and advertising and also lend credibility to the IP and the brand of that IP.
The more of a recognized name something becomes, the larger the market it serves, the higher the profit gained by any product you sell connected to that IP.
That’s the mechanics of growing an intellectual property to get higher revenue for longer amounts of time.