There might be some obvious answer to the question I’m about to ask: Why are there no comic books based on Marvel’s Cinematic Universe?
I get the impression that the best selling Marvel Comics right now are the Star Wars Comics. Those are completely compatible with the movies: the characters look the same, they act the same way and experience adventures similar to the ones in the movies. At the same time, back in the regular Marvel Universe, Thor is a different person, Iron Man is a different person, and Captain America is a different person. (They might not be any more – I don’t really keep up). Would it be a bad idea to have a line of comics based on the Marvel movies. The person who liked Thor Ragnarök could walk into the comic book store and get a Thor comic where Thor looks just like Chris Hemsworth.
Yes, there would be two seperate Thors then in different universes, but it worked for Ultimate Spider-Man and X-men.