We’re at a cultural watershed time in our modern society. What felt like a more fair and just society reflected badly last year when rich white men seemed to yet again triumph against women and minorities on both sides of the Atlantic. And as a result you’ve got a very angry and irrational population who has felt pretty betrayed and hurt all year long with every single new headline. It feels like the unfairness of the world continues without consequence. It’s a pretty troubling time really, without a pressure relief valve in sight.
Into all of this stumbles Marvel and CB. It’s the epitome of this issue. A connected white guy pretends to be a minority to satisfy people looking for more diversity and when the truth comes out it’s considered nothing of consequence. It’s shrugged aside. if you’re a minority of any capacity, and you feel like the deck is stacked against you in almost every facet of your life, this is another kick in the groin to let you know that the rules feel different for white males.
So I think this is a big problem for Marvel, and it’s a big issue in general. Most people like CB and that softens the demanded responses, but can you imagine if a more divisive creator pretended to be a minority? Pitchforks time.
Like the sexual misconduct waves that are hitting us right now, this required a big contrite effort from Marvel, and I really don’t think they’re aware of the pulse of society right now (I think most corporations aren’t). This will be the first black eye for the CB era, it’ll never be forgotten as a punchline, and it’ll only strengthen the position so many have taken now that Marvel is a product to be abandoned. And if this their handling is an indication of what’s to come then CB isn’t going to resolve Marvel’s problems at all. He’s just a different deckchair.