Yeah but for me that just goes back to what the article said. It's doing what worked, then doing more of it quicker until people start getting turned off by it. It's too much hard work, even with Marvel Unlimited it's hard work sometimes.
You launch a new X-Men after 20 years and it's huge event and sells 8m, you relaunch books later and they get 500k and then 200k until you end up doing it every year and it barely causes a ripple. You have an annual event like Civil War and it does great and then you do 2 a year and then eventually just run them constantly, we're talking about February sales for IvX and we're already 3 issues into Secret Empire and the ads are running for Generations.
It was exemplified the most when you get something like this:
From the ComicsPro retailer summit, David Gabriel, Senior Vice President of Sales at Marvel Comics has announced that as a result of the Fantastic Four sales and media coverage, Marvel are going to kill a main character every quarter.
He also added “this is not a joke”
Hickman always had that death as part of his story plan but now that's not a creative decision for what's best for a story, it's a bean counting exercise to do more of the same on a quarterly cadence in time for the executive meeting.