What you summarised in the spoiler text a little later sounds like Marvel’s standard MO. I still think Marvel didn’t factor in the wider interest in comics combined with less knowledge about the convention of the superhero genre.
What I’m getting at is it’s been argued here that this is a new riff on the ‘hero has reality rewritten and becomes a different character until the end where reality is restored’. Unfortunately, the dramatic approach take Marvel took was that of Nazi Captain America and instead of being seen as a bold but ultimately temporary move, it was seen as something far more and became this titanic ongoing crapstorm. And let’s face it, even us cynical lot here, even allowing for it, saw it as a crap move.
Marvel didn’t help matters by being locked in marketing mode when the crapstorm had long ceased to be about marketing, it was about what changes the public / consumers would and wouldn’t accept. Marvel has found that there is a limit and no marketing in the world can overcome it once it’s hit. Nor do I think this one issue is going to mollify those critical of all that led up to this point.
As has been said Waid and Samnee have quite the rebuilding job, but look at where Daredevil was when Waid went to work on the character.