Marvel is very much the problem in the comic industry right now - They are completely ignoring retailers who are at the sharp end of the business, which isn’t a smart thing to do.
It isn’t that people don’t want comics - they actually still do - it’s that they don’t want crappy comics, and I’d say 80% of what Marvel is currently producing is a waste of paper.
Worse than that - we’ve all gone through periods where books aren’t great - they’ve pissed off their customer base. They’ve been told for almost ten years now that people are sick and tired of event books, but they keep making them, and I order fewer and fewer of them. I’ve ordered a bare minimum of War of the Realms stuff because a) no one has asked for it b) it looks crap.
Do 20-30 top quality books a month. Do that for at least 5 years. NO F***ING EVENTS. NO F***ING RELAUNCHES.
They remind me of Gibson guitars - my hobby away from comics - they thought they could trade on name, produce over-priced, low quality goods and blame the retailers and customers for poor sales. And they pretty much went bust (there’s some promising signs at Gibson now that they might be acknowledging they were at fault. we shall see)
Comics are one of the wierdest industries, but once you figure it out, it’s pretty simple. Marvel have completey lost the plot in my view. Let’s hope someone comes along and realises that Marvel might have a problem, not everyone else.