Marketing’s #1 job is to sell a product. Great Marketing will take into account possible future fallout but do we think Marvel marketing is any better than the other parts of Marvel that has disillusioned us. They sold Secret Empire because that was their job and did not really care about any of the fallout.
It is a shame that Editorial did not step in say "really??? An idealized Cap is created and wins with the use of Mjolinir." Kobik was a nice idea and I liked her in the Thunderbolts but i still have issue with them portraying her as a child only to eventually turn her into a Deus Ex used by Red Skull.
Also I am over the concept of Cap being able to lift Mjolnir. It was a great idea when they did it originally 30 years ago. but it was 30 years ago!
IMO, They gave Spencer way too much leeway in this event and I hope he takes some time off and goes back to indie comics because I do want to see him writing any more Marvel.
You could say that he was following a concept given to him by Marvel but I don’t think so because this was probably an idea created at one of the Marvel Summits rather than a work for hire request.
I also think these Summits have run their course. Marvel has very few superstar writers left. the “architects” have all left except for Aaron and Bendis and i don’t see anyone else reaching the same level. Waid is a good writer but how many ppl are reading his current Avengers work. Slott is good but seems happy staying with Spidey books.
All this criticism Marvel is receiving means one thing to me. They need an overhaul at the top. A new EIC and a overhaul of the editorial departmernt. Also pick a direction. Don’t keep 1 foot in the legacy heroes(Cap,Thor, Iron Man) and 1 foot in the diversity heroes(Ms. Marvel, Miles Morales, Riri Williams, Sam Wilson).
1 last question? I saw Teen Tony mentioned. Is Secret Empire worse than the Crossing? and will it have the stigma attached that the Crossing did for decades after the event?