Pretty much, I agree.
I’d probably go with a soft reboot at this point. Meaning relaunch every book with a “fresh” start, but not wiping everything like the nu52, just don’t adress past continuity unless necessary and go back to basics.
They can soft-retcon character’s pasts as needed, like make the punisher mention some more recent war as his origin if absolutely necessary, but keep the rest intact. Atlough, tbh, it’d be just best to not do stories that rely on characters’ pasts just to avoid that sort of issue, since it’s an issue that will forever remain as decades pass by in real life.
Other than that I guess they could try a hard reboot, but we all know how those end up (Ultimate line, for exemple).
The best solution, as I’ve said a billion times now, is to just publish books using a more eurpean approach, i.e. mini-series & GNs that are loosely connected by a vague time-line/continuity but are self contained. I’m always amazed at how stubborn comicbook publishers are at trying to keep doing the same shit as if it were still 1980… they really need to start figuring a way to evolve their business. They kinda missed the boat already with the SH movie boom, but hey, better late than never.
At any rate, they need an editorial tabula rasa at this point. The people in charge of the books seem to be completely clueless right now, just throwing shit at the wall and hoping it’ll stick.