Lots of negative Marvel talk here. As someone who's done his fair share of it, I must admit to finding plenty of Marvel worth reading in recent years. The problem for me really is that I was never a faithful Marvel reader, because I've always been a DC guy. My idea of Marvel returning to its roots means Spider-Man hanging out with Iceman and Firestar (which actually happened in the pages of Bendis's Ultimate Spider-Man). What bothers most Marvel diehards, I think, is that this has been years and years, at this point, of diverging from the decades-long continuity that used to be at the heart of Marvel lore, and they're tired of it. Marvel assumed that the movie fans would replace the old fans, or new fans in general would replace the old fans, but the one thing I've learned about fans is that you really, really don't want to piss them off for an extended period of time. Marvel at its best was all about fan service. That was Busiek's Avengers. That was a deliberate apology for things like the Clone Saga and Heroes Reborn. Any continued discontent being expressed here is really fear that Marvel isn't really doing that again, but rather pulling a DC. But Marvel was never DC. That was the whole point of the Marvel Age, that it was going to correct everything that had gone wrong in DC prior to the Silver Age renaissance, building such a strong base of comics and superheroes that nothing could ever shake it again. Except, shaken that base has become.
At this point it isn't even a reboot that could save Marvel, but an outright return to old continuity, like some idiot villain being revealed to have messed with everyone (also like what DC has been doing), and Marvel explaining how all the awful stories fans really want to forget can be explained away, like the life model decoy and what DC guys like me consider nonsense like that. You know, classic Marvel. Unapologetic Marvel. But not like it is today: being unapologetically Marvel, where no story is too absurd to be conveniently retconned by the next creative team. It's that tradition of the retcon that went missing, that all those fans have been dying to see, but the point of no return was crossed so long ago...DC has its periodic reboots, across the entire line. Marvel is supposed to do that as a matter of course, dammit! Every month!
But the bigger problem is that Marvel has continually progressed the lives of its characters (in extreme slow motion), so changes in the status quo were always inevitable. The X-Men comics proved that in spades in the '80s. What Marvel really did was apply '80s X-Men logic across the board. Turns out too much of a good thing really is bad for you. Fans weren't quite ready for all the icons to retire.