Worryingly it’s something I’ve got to mention, but I’ve seen where some comic creators will ignore certain shops. Not going to go into specifics, but one local company tries to ignore my local wherever possible, which might seem silly in itself, but when it’s the only place nearby that does regular signings, that just seems all the more idiotic.
If you’ve made a comic, go around to all of your local shops. As a comic buyer, I’m far more loyal to my local than a small press publisher. I’m not going out of my way to go and buy your comic, if you can’t be bothered to talk to my local, why would I go elsewhere to get your comic?