But he got to go to a hardware shop and make cool weapons in Iron Man 3 (yes, I liked it and I don't care who knows it).
In any case, I was thinking more of the zeitgeist. He's a celebrity tech billionaire superhero, who's charming and always has a funny one-liner. Similarly Bond was a Martini drinking man of the world, travelling to far flung places, sampling exotic foods and cultures, at a time when international travel was largely an aspiration for most people.
As a side note, I always think that Ian Fleming is a fantastic travel writer. I love the scenes in the books where he talks about food and drink.