…in the middle of a run that’s been an evergreen as a trade?
The biggest Marvel trades of the last 15 years are Civil War and Old Man Logan, both self-contained, and DC’s legendary GN that ruled the charts for three decades now are Dark Knight, Watchmen, Batman Year One and their ilk.
But has there ever been a run that isn’t just in the charts at the moment, but attained at EVERGREEN status that means they’re still selling gangbusters 5 or 10 years down the line? And when I say run I mean something in the middle of a big run of books and in continuity? I know Old Man Logan TECHNICALLY falls into this category, though like Year One it displaced regular continuity for the duration of the story.
I was talking to Hitchy about it yesterday and I was saying that in-continuity stuff tends to be tangled up in other stories, which makes them hard reads even a year later, and things like costume change gimmicks and so on really date the timelessness of an evergreen. But have any others hit big and maintained that level? I’m curious. From a biz POV I suggested to him to always just do iconic stories rather than a run. I make way more royalties, for example, from Red Son every year now, more than a decade on, than I do from the four volumes of our Ultimates for example. There’s a real power to the one-off book when you’re dealing with iconic characters.