Do you pay full price on Comixology?
Yes. For stuff that I want to read as soon as it comes out, I very rarely buy physical single issues these days - even for work that I intend to eventually own in hardcopy (collected) form. So I pay full price on the day of release.
Or do you use them almost exclusively for the sales they run on certain titles?
Sales I use to either try new things that I’m not sure I’ll like (either impulse buys, or stuff I’ve had my eye on but in which I’m not interested enough to pay full price) or to rebuy old issues/collections that I want to own in some form but don’t necessarily want to give up physical shelf space for. For quite a few series I’ve sold my TPB and replaced it with a digital version when I see the issues come up cheap on Comixology.
Do you think the full price (same as print) charge on Comixology is fair?
Yes, largely from the point of view of fairness towards physical retailers. If Comixology could sell brand new books at a significant discount from the day of release, I think it would be damaging for LCSs.
What’s the best price for a digital comic? What price makes your buy decision a no brainer?
Honestly it depends on the book. The 99c/69p sales usually feel cheap enough for me to try anything I have an inkling I might fancy, but some of the less steep discounts have been enough to make me try some stuff - most recently there was a Dan Slott sale which had all his Silver Surfer TPBs at around half price, and I bought them all as I’d tried the first one a while back but not enough to buy the rest at full price. But for new books by favourite creators I’m more than happy to pay full price to support their work.
Significantly, when BKV and Marcos Martin were selling Private Eye digitally at a pay-what-you-want price point, I (and a lot of other people) were happy to pay a couple of bucks an issue, even when we didn’t have to. I think there is a willingness from readers to support creators at a reasonable price, even for those readers who love to get a bargain.
Should older issues be discounted? How old should they be before the price is cut? And by how much?
Older issues from decades ago don’t tend to work very well for me on digital, so I don’t have any strong feelings one way or another on those kinds of ‘older issues’. A discount on newer releases after a certain period seems reasonable though - maybe enough time to let LCSs have a sporting advantage of equal pricing while the books are still deemed new. Maybe a month or two? And maybe a cut of a third to half the original price? I haven’t really thought about it deeply, but those seem reasonable at first glance.
I’m interested in understanding how folks use Comixology. It doesn’t seem to have replaced comic stores, but I don’t know if it’s opened a bigger audience than just print readers.
For me it serves a dual function of letting me have new work immediately (at full price, which I’m happy to pay), and letting me try books I wouldn’t necessarily pay physical prices for. I’ve tried many series through Comixology 99c/69p sales that I would never have touched at two or three quid an issue, and that has to be good for publishers and creators to some extent, as long as it doesn’t create an expectation that all books should be priced at that level from the off. I think publishers would probably rather have a sale at half price (or less) than no sale at all, which is usually where I would fall when it comes to those 99c/69p sales.