If they can survive but it requires $4 per issue then is there a right to gripe about prices? Should the comic just be canceled if it won’t go to $3 per issue to satisfy some fans?
For me Art isn’t something you can define like a can of soda or a packet of crisps. Most art won’t pay for itself, it has no way to. But the world is much poorer without that art - we need culture and art and dance and music in as real a way as we need nourishment, shelter and companionship (it’s just got different consequences). And we need new art all the time, we need to constantly create and invent - art never rests.
Occasionally a piece of art can be a commercial success that revolutionizes an industry and pays for itself in scales never imagined. But to get tht one Harry Potter, we needed dozens of small press young adult books because that’s how art works - lots of small failures and one massive success.
Last month 266 indie comics were published. 5 sold more than 20,000 units - the basic threshold for ok salaries for the creatives involved. 2 Millar books, 2 BKV books and Walking Dead. Every other single independent creator therefore should consider shutting down. And in turn it’d shut down the comic stores and the industry itself.
Marvel released about 80 new comics last month. ~50 of them sold more than 20k units, meaning that Marvel subsidized 30 books running at a loss to make that art available for the public.