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DC Comics - The Rebirth is Here


#1970

Part of the issue may be that DC launched Young Animals at roughly the same time, as well as the Hanna Barbara line, which is a lot of similar new books for the market to bear. Add to it that Gerard Way was all over the press talking about how Young Animals was intended to be like Vertigo used to be, which raised the question…then what is the point of keeping Vertigo?

In general I think comics imprints and companies could use some lessons in branding. I go to the LCS on Wednesday and outside of the Marvel/DC heroes I see a hundred books that all look vaguely similar.


#1971

Sheriff of Baghdad was trademarked by another guy.


#1972

I’ve listened to the interview from Tom King on it. It’s very complicated.

He wanted to do it as a comic but nobody bit, so then he moved into writing prose and switched it into a novel which he’d partly written. Then Vertigo became interested and it went back to being a comic, it was meant as an ongoing with a finite end at some point, they decided to do it in volumes with 12 issues being the first one.

He and Gerards are now making bigger waves on Batman so I think the idea is they can bring across a bigger audience after people pick up the trades when it returns.

I agree with Roberts that Vertigo is still very strong creatively but from an organisational aspect they are a mess. They have canceled so many books abruptly (and I know economically the sales are pathetic) you begin to lose faith. Unfollow was a really great book and had rave reviews but sold like shit. Their internally competing lines mean they give them no publicity even in their own house ads (I picked up the terrible selling Sandman at issue 8 after they did a publicity blitz with quotes from Alan Moore and others on how great it was).

It seems like they just see it as an IP farm, we may one day see the proper Unfollow story but on a TV channel like iZombie, which has lasted way longer than the comic.


#1973

Yeah, trademarked by a guy they’d have to be nuts to hack off.


#1974

I think Vertigo messed up with the $3.99 price point. You can get away with it, to some extent, on a creator driven imprint (like Young Animals or Wildstorm), or where there’s name recognition (like the Hanna Barbara line - although that’s struggling too, it seems); but on a line, perceived to be way passed its prime and without any big name creators, I think it was a self inflicted wound. I know there are Vertigo books I would have tried but the price was off putting.

And, I’m still pissed about American Vampire being left hanging like this.


#1975

Good point, what the hell is happening with that? The book’s excellent but it’s as if Snyder and co want to kill it off.


#1976

I’ve lost interest in American Vampire now.

The last couple of volumes didn’t grip me, albeit one of them was a bunch of short stories.

When I get the time I’m uploading them to eBay, I’m not really bothered what happens next.

I feel they skipped through the time span too quickly as well which ruined it a bit for me.


#1977

On Snyder, I don’t know if anyone posted it here, but the next volume of Wytches won’t be published as individual issues; it’s being serialized in the Image+ magazine from August, along with a new Ed Piskor series:


#1978

Interesting news that…

I’ve been buying image +, it’s a good read mostly, but there’s diffenitely an element of ‘look at us’ about it.

Too many of their creators give the impression that they think they are pretty hip, so it can give off that smell when there’s too many of them interviewed or contributing in the same issue.

Interesting to see how serialising those 2 in it will affect sales of the magazine and how that in turn affects sales of their books.


#1979

The problem is you’ve those storming volumes 1-5 - with the time jumps being one of the best things about them.

Vol 6 was the anthology.

Vol 7-8 was Second Cycle, which ended up the as the middle act, clearly going somewhere - but it needs that to be supplied and it hasn’t, especially as Vol 9, if it ever gets released is a trade edition of Anthology 2, so it’ll be Vol 10 that actually continues it all.

If it concluded well, Vertigo would have a series they could sell for years, while it’s in limbo they don’t.


#1980

I don’t really know about the legalities of it all but that whole line smacks of trademark retention. Russell had amazing acclaim for his Flintstones run which once again sold like shit. They are replacing it with him on Snagglepuss. In no reality does Snagglepuss sell more copies than Flintstones.

If that’s an actual business decision I’d be astonished.


#1981

I think the creators have lost interest in it too.

I think the increased velocity you felt was a direct result of them wanting to just wrap it up and move on to something else. But, as the years continue to tick by with no resolution, it’s almost like they just don’t care anymore.


#1982

I thought Snagglepuss was a one-shot/miniseries?


#1983

That’s disappointing. I guess I’ll wait for the trade or some sort of collected edition of Wytches.


#1984

Yeah, that’s just bizarre.

The Flinstones was absolutely superb. I’d be giving Mark Russell the keys to any DC book he wanted after that and Prez.

Tragic that it was cancelled after 12 issues.


#1985

Hell even Prez was cut short. It was meant to end 12 issues and only got a 6 issue arc out


#1986

Yeah, that was frustrating as well.

You’d think that with some of these things they’d just have some belief in the product; ok it’s not selling well now but this a really good piece of work and it deserves better treatment. In time people will buy the collected editions and word will get round, it’s too good not to.

Both Russell and Pugh must get further work from DC, they deserve it.


#1987

Aye, and I will always be disappointed that the trade for Dan Didio and Keith Giffen’s Forever People series was cancelled.


#1988

I never got around to reading that, but their OMAC book was good. Insane but good.


#1989

Their OMAC was so damn fun, and apparently their plans for a second arc would have been called “Escape From Kafka Island” - reintroducing Multi-Killer and General Kafka.

Their Forever People is also fun, with strong characters, but less coherent. Most of it is trying to minimize damage from Venditti’s terrible as hell “Godhead” event. It’s like a life boat for New Gods concepts that are being shuffled around in that and it’s not very subtle about it.