Well, I think it's a better initiative than taking a character and sticking some random who doesn't have the skills or the temperament to make it work. Ala America.
I think the bigger name titles will be weather it, but if they want to this experiment, it's the best way to do it.
I'm excited about Challengers of the Unknown and Didio on a teen superhero book. I see that the teen is Puerto Rican, hopefully they play with that in a good way.