I mean film. Maybe not the first movie, but certainly the second. It needs the right cast and script of course.
I think it occupies a perfect spot that hasn't been targeted before - a movie that appeals to kids and adults equally, like a live action Pixar movie. Most live action superhero movies are aimed for teens plus. They're off putting for the non-geek crowd - the 40 somethings with older kids who don't bother going, young kids with sensitive parents, hipsters who don't like the corporate scene. Basically the folks who went to see Avatar and Force Awakens but didn't go see Avengers. Avatar sold 96 million tickets, Force Awakens sold 88 million, Avengers sold 78 million - comic movies have a ceiling in their sales that other movie types don't have. It's ET, or Back to the Future or Indiana Jones. It's a perfect 80's Speilberg story, it's a Tom Hanks type role, and it could be really funny with a nice warm message. It's the perfect storm of comic pitches. And I said all this about Shazam a decade ago.
So yeah, a billion. With the right cast and script. And I don't think there can be both Shazam and Superior as one would just be compared to the other and there's only one way you can go - Shazam can't be DC dark.