One of my favourite bits of the new year is Crazy Partworks Season, when magazine companies launch all their new partwork series. For our non-British posters, Partwork magazines are niche publications that come with a "free" gift every issue, the idea being that you subscribe and use the gifts to build a collection of something. They usually have very low prices on the first issues, but then much higher ones for subsequent issues (which quickly stop appearing in newsagents) and run for so long that the total price for the collection is usually somewhere in the high hundreds.
I haven't seen anything too ridiculous yet this year - nothing to match the 'build your own model galleon' one and the pocket watch collection from a few years ago. This new Marvel one is a bit silly though.
Draw the Marvel Way: £5 an issue for a magazine with a few drawing tips and tutorials in and some art supplies. #1 has a pencil, ruler and a rubber. #2 has a paintbrush and 3(!) watercolour paints. Set to run for 100 issues, for the price of which you could easily just buy How To Draw Comics The Marvel Way and some art supplies.
Anyone seen any other good (ridiculous) ones?