It’s a shame RE Avatar.
They’ve published some of the best books of the last few years, by some of the best writers in the business - Moore’s Providence, Crossed + 100 & Cinema Purgatorio have been the best books published in comics in the past 3 years, unfortunately that doesn’t translate into sales.
I disagreed with Robert on this previously, but I was wrong - There are too many books being published right now.
My point was it means greater choice, but in reality what is happening is the market is getting diluted, money is getting spread to thinly so a lot of books that should normally succeed, fail.
Quality does not equate to success in this market.
It sounds harsh, but there’s too many wannabe writers and artists out there, and there’s too much crap getting published as a result. Very little quality control when it’s so easy for people to self publish, do kickstarters or get a book published through the new companies that are starting up every other week - they are trickling sales away from the seasoned creators.
Even Image is publishing a lot of shite just now.
Don’t get me wrong they have an abundance of good books, but there’s a lot of crap in there as well.
This month’s Image Plus made me want to weep at times.
I don’t know what the answer is.