I think they should change their remit, or someone else should step in and offer a better service. Image are essentially the only way for most creators to publish their own books. The creators take all the financial risk, Image simply act as a print and ordering facilitator. They do some marketing, have their own digital platform that no-one uses but mostly let each creator do their own thing. They give occasional advice but not much.
Which means that every talented creator is ultimately a lone wolf operation competing against billion dollar entertainment giants with tens of thousands of employees and decades of relationships and experience. It’s insane. Creators can’t be expected to be good business people. They can’t be expected to negotiate merchandise contracts, movie rights, even distribution deals. Mark has said that Lucy was fundamental to his making this deal happen, and lots of creators have to rely on their family to help out with that side, family who don’t understand the industry themselves. With a little professional support the indie creators would be in a far superior place.
With the way comics dominate the entertainment industry these days it’s baffling to consider that most properties originate from a Mom and Pop source. I shudder to think of the bad deals and missed opportunities for creators over the years. An entire generation of creative minds should be where Millar finds himself today, and they’re not because they didn’t have the help they should have had. It’s terrible, and it wouldn’t happen in other industries.
I’m hoping this change would be part of the next boom cycle I think is coming in 2020.