This is pretty amazing, for a February release. I suspected it may happen after the reaction last year to Wonder Woman and it then doing better than Justice League and things like the video I posted with massive reactions from African Americans.
It still has to be a good film, which by most accounts it is but it really has turned on its head the idea of minority appeal (and yes I know women aren’t actually a minority). I think they stand out and people are saying ‘they did this, I’m going, if it’s good I’m going twice’.
I suppose the next question would be if that could be sustained if they (as ‘Hollywood’ does when anything is a hit) and try and copy it and put out more. Would they just make the standard $800m if they did so the whole thing of identification is moot?