They don’t want to sell the world on the PRC, they want to sell it wushu, romance of the three kingdoms, and other classic crap like that. Or at least, that’s what they’ve tried up to this point, andbits pretty reflective of the way the average Chinese person on the street thinks about the Chinese identity… firmly rooted in the past and their old inventions.
Edit: @BeingHenning I think you’re perhaps seeing what you want to see re: koreanfilms. There are tons of Korean films that have very little connection to family structure, particularly in the way you’re mentioning. Individual actors succeeding in their mission are still quite common, regardless of whether or not their family figures into the plot.