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Box Office Mojo


#1179

The whole model gets resolved once they don’t reimburse the cinema the full ticket price, but instead a fraction of the cost, in exchange for their cinema still being on their preferred list. So for a 2pm screening on the 3rd week of release they only pay $1, but the cinema is ok with that as it brings in potential customers.

My guess is complex behavior algorithms are being built right now to enable this kind of deal. Everyone wins - cinemas get more foot traffic, studios get more ticket sales, an MoviePass learns to turn a profit on a low cost of infrastructure business. And movie going consumers save money.


#1180

After you posted this Jumanji came out of nowhere and will likely hit the 2017 top five in NA and the UK, and the bottom half of the top ten globally.

Sony must be very happy.


#1181

Good for The Rock and his patented franchise viagra, I guess. I pass a billboard for Jumanji on the way to work and am always baffled at the sight of Amy Pond in hot pants, bare midriff, boobs pushed way up. What would Rory think??


#1182

“I liked it when you wore incredibly short skirts”.


#1183

While some have criticized MoviePass in that its App is only good for a solo moviegoer, Lowe says 3.0 version will be launching in the near future with ultimate updates that will include options to buy tickets for a friend at a discounted rate as well as the ability for groups to purchase tickets.

One cynical major studio chief told Deadline, “If MoviePass ultimately reps 30% of the box office, they’ll go broke doing so.”

What’s Lowe’s response to this?

“They (the studios) have never eaten at a buffet restaurant every night for a month. What they would find by the third or fourth night is that they are not covering their plate with food, but eating more normally. What our customers do is that they go crazy over the movies during the first month, a little bit less in the second, and little bit less in the third, fourth and fifth months. They’re doubling their frequency from what they did before but we’re edging toward a break-even model. On what we pay for a ticket and what we collect in revenue, I think they (the studios) assume everyone in the world has the all the time in the world to go to the movies several times a month. In fact, that’s not what happens,” said Lowe about MoviePass’ future financial longevity.


#1184

#1185

MoviePass have made this move too soon - they’re not strong enough yet to make this kind of demand. If I’m AMC I do everything I can to kill this company, and I rope in all my other big cinema chains to do the same. Let the indie cinemas give up all their profit if they want to (which is what movie pass are essentially asking for - their demands are insane), but the gravy train of Movie Pass has to come to an end, or some sort of lifetime terms contract needs to be forged in steel so they don’t try and pull this silly shit.

I think Movie Pass investors got on them to turn the books around or not get any more money, and this was their only movie. It’s a stupid move to make right now.


#1186

Yep, that was my reaction too. They don’t even have 6 months worth of data to work with. They barely have more than 1 full quarter to work with. It’s a foolish move when AMC was already unhappy about the whole thing.


#1187

It’s got to be a lack of money. We couldn’t figure out how they were making money, and it seems investors are skeptical about being able to monetize their investment.

To be fair I think AMC might give up something at the end of the day, maybe enough of a discount to break even. They’ll be able to measure the Movie Pass difference. But honestly if I’m AMC I’d just introduce my own movie pass for the same price and cut out the middle man.

The whole business model is just a bit shaky. There’s a reason why it hadn’t been done before.


#1188

A couple of the UK chains already do, Odeon and Cineworld offer unlimited passes although at more like 16 quid a month than 10 dollars which I’d assume they have run through the numbers to be the right amount.

That also has the advantage of tying the consumer to their chain and not any others.

A third party then like Moviepass really has to offer them a lot.


#1189

Even with the Cineworld pass, I’ve struggled to see how the numbers work for them. At £16, you only need to see 2 movies a month (that you would have seen anyway) and they are out of pocket. So the only way it works for Cineworld is if people go to movies they wouldn’t otherwise see, and then buy popcorn.

My friend has one and easily sees 2 movies a month. Would he still go and see 2 (and buy popcorn) if he didn’t have the pass? Yes, I’m pretty sure he would, he doesn’t scour the listings just to see how to make his investment worthwhile, he genuinely loves films on the big screen. I would assume anyone that’s going to pay nearly £200 a year for a pass loves movies too, that’s not exactly an impulse purchase that you’re likely to put in a drawer and forget. (And in fact they don’t want you to forget it, they need you to buy the popcorn.)


#1190

I had a Cineworld Unlimited pass many years ago, and this pretty much describes my habits. I used to go to two or three movies a month before I had one, but with the pass it was more like four or five. It encouraged me to go and see things I might not have chosen to pay to see without the pass, so they made extra cash out of whatever food and drink I bought on those visits.

It was slightly better value when I had one too (more like £10 per month).


#1191

The films are running anyway, even in empty cinemas. The only additional cost is the admin for the cards and whatever deal they’ve worked out with the distributor?

Movie Pass has highlighted how important that part is.


#1192

Yeah… most people in the world really don’t go to the movies nearly that often. A quick check around the internet makes it look like probably around 70%of people see less than one film in theaters per month, including just one a year.


#1193

Because the Cineworld card gives you a discount on the food and drink I’d say that I grab something about 65% of the time. I know I shouldn’t but my head says that a discount means good value, and that’s how they get me.


#1194

I would get Moviepass but the theaters near me have all switched to reserved seating and reclining seats, so I’ve essentially stopped going.


#1195

You don’t like those things? I’m honestly curious as to why.


#1196

I guess he likes madness and chaos or having to queue up to see a popular movie 30 minutes in advance? Maybe so more people get to see him cosplay on opening night? :smiley:


#1197

Easy.

Reserved seating:

I like to have the lay of the land in the theater before I choose my seat. How big the theatre is, the slant of the stadium, who is seating where. I like to sit in about the 3rd-5th row, but that means something entirely different in every theatre, often within the same multiplex. Sometimes it’s perfect, sometimes you’re craning your neck up.

Reclining seating:

What’s the case for them? They’re not comfortable down or up, I don’t want to lie down with a bunch of strangers, I don’t want to see people’s bare feet in my sightline in the summer when they’re kicking off their flip-flops. What’s wrong with sitting up straight in public like adult human beings?


#1198

checks to make sure I’m not accidentally posting using Robert’s account