The one stop shop is a simple thing to implement. I just got Xfinity from Comcast, I speak a TV show into my remote and it’ll give me options to view it - either record upcoming shows, watch on deand thru cable, pay for a download or watch on Netflix. Like with the Roku it won’t be long before Amazon is listed on there too, and Hulu and everything else.
I think it’s ok that we start paying for streaming service by provider rather than paying one rate for cable. It gives us choice on who we want to buy from. It’ll be pretty convenient and I expect low cost. I’ll certainly be buying the Disney package.
These companies are still figuring out how to market their products - HBO just allowed streaming without buying cable, and soon they might figure out that selling individual episodes for $1 each is the next step (that’d kill pirating). You have to build a model that fits the market, not the other way around. Comics have to go in this direction too sometime soon - Marvel Unlimited moving up to be day of release digital content rather than 6 months later for example.