I don’t know how that’s going to work, culturally. It would take a crash, like the crisis that hit the studios in the 60’s and 70’s, to really change working methods and tactics again.
That’s not impossible, but evolution is more common than revolution.
And that’s their most important strategy right now. Content is king and Netlix spend most of what they earn by licensing content.
The reason I don’t see a lot of rivals appearing is because licensing content is easy money for those companies with big libraries of content. Just as TV and then home video were important, even vital, revenue streams for the studios so online streaming has rapidly become a lynchpin of their finances, and setting up rival equivalents is expensive and really more effort than it’s worth.
What’s happened in the past is take-overs and mergers. So Netflix may continue to commission new shows and films, or it may buy a studio. Or more than one in different parts of the world.