I think we'll see more a shift in attention on films like this. Something like 'Transformers' (and spin offs) can continue to do fine if aims itself at those overseas markets and controls costs in the US.
Not just production but release costs as well. A drop in US Box Office would normally mean they spend more there, in advertising, but if they choose to spend less, and accept the lower revenue, they can shift those promotional dollars to bulld on a more interested audience.
Connected to this, Paramount has a new boss;
Paramount's Jim Gianopulos on Starting Over, His Fox Exit and Reviving a Struggling Studio
Film has become a business of haves and have-nots. Some studios have reliable franchises, some don't. How do you turn this studio into a "have" with what you've got?
We have people, money, resources, global distribution and the reach of almost 4 billion people that Viacom touches around the world. If you can't make that work, something's not right. There is a great executive team here and a lot of very talented and dedicated people who want to win and who, despite disappointments at the box office, have a great sense of purpose, direction and talent. You harness that and look at areas where it can be improved or augmented or expanded. I don't make any prejudgments. I'm just getting to know everybody.
But you don't have many franchises.
Yes and no. There's Star Trek, Mission: Impossible and Transformers. The last Mission was one of the most successful and critically acclaimed of all the films. And we're now making the next one, which has every appearance of being even bigger. There are plenty of opportunities to mine the library and to mine the relationship with our ongoing partner Hasbro. There's a lot of IP here.
How many franchises does a major studio need these days?
As many as you can get! But we're also seeing fatigue.