However, there is a difference between telling a story and telling a story people will sit still for.
And there is a vast gulf between telling a story people will sit still for and telling a story that people will PAY for.
Many of the forms of storytelling - down to the format for the choice of two words to the cut between two shots - have been derived from the needs of people to make a living doing it for a lot of people who will pay for it.
I think that makes a big difference in today’s markets. A lot of material we take for entertainment is only paid for in the time we spend on it. Youtube videos, free music, for example - or paid as part of a subscription to many different options - Netflix, Amazon Prime Channels, Etc. Network television has always been pretty much free and paid for by advertising, but that did mean that the material provided had to keep you willingly watching.
However, the forms of storytelling that we see have been generated out of the desire to make a living doing it for enough people to make it profitable. Your individual tastes may drive you to what you like, but if it was simply a matter of individual tastes, then there would be no entertainment industry. A lot of people like the same stories, and that is not a coincidence.
For me, what is interesting is how populated the “intellectual property” of our imaginations is with “intellectual properties.”
We still have Greek myths and Fairy tales, but even there, if your version of Snow White deviates too closely to Disney’s version, then they could and probably would sue you for infringement upon their intellectual property.
Even then, we really ask for it. We want the Star Wars toys to play with as kids (or as adults, just as likely). We want the books and comics and videogames. We want to populate our imaginations with characters and worlds that are entirely owned by corporate entities. It’s akin to asking McDonalds and Taco Bell to install a vending machine in your house and that’s where you get most of your food.
For an interesting look at the art of storytelling, I’ve been reading this by Jeff Vandermeer: