No that's not good. I think it's hard to position this stuff sometimes. Where do you target a pretty daft idea with nostalgia value for 30 somethings (but not only that, it's stayed popular on TV and my kids watch it)?
I know some of the reviews I read weren't scathing at all but had quite a few comments asking who it was exactly aimed at. A lot of correspondence to the Kermode and Mayo show were asking about the rating, that a little bit of smut and too much violence meant people weren't taking their smaller kids that had asked to go.
I know the counter will be it worked for Transformers but I think the difference is the nostalgic audience is younger and the Transformers brand was kind off the table for the kids for quite a while. From just the emails into the radio show and my response as a parent too I think they'd have been better off going with all ages daft fun.