hell, 8 of the top 10 selling comics last year were published by Scholastic.
I've always loved Briggs' work, since reading his Father Christmas Goes On Holiday as a kid. He's very underrated I think.
When The Wind Blows is maybe my favourite now, although I haven't got around to Ethel & Ernest yet.
Yes in the Bookscan charts Scholastic were comfortably in front. Marvel have improved but 4 years ago were only the 8th best selling comic publisher in North America.
I can recall "reading" The Snowman to my kids when they were little. Good book!